Timeline

2009 ● DEWmocracy Tour

White Out is part of the second DEWmocracy campaign. It and other flavors tour 17 cities and people got to try them. Dew Labs members also were sent a case with White Out and 6 other flavors, and they had to choose which they preferred.

2010 ● DEWmocracy Voting

White Out wins DEWmocracy 2, with 44% of the votes. The contenders were Typhoon with 40%, and Distortion with 16%. It is released as a permanent flavor.

2019 ● Pulled from Shelves

White Out, along with other under-performing flavors, are pulled from shelves in most regions.

2023 ● Officially Discontinued

White Out, after being made exclusively in 20oz bottles from independent Pepsi bottlers since 2022, is discontinued.